The Certified Pega Decisioning Consultant certification is designed for professionals involved in the design and development of Pega Customer Decision Hub solutions. This certification validates your expertise in applying key principles such as Next-Best-Action Designer, 1:1 Operations Manager, decision strategies, and predictive analytics. PEGACPDC24V1 exam is a required test for earning Certified Pega Decisioning Consultant certification, which demonstrates your ability to optimize customer engagement strategies, use AI for decision-making, and manage customer interactions effectively.
Key Information about the PEGACPDC24V1 Exam
Number of Questions: 60
Duration: 90 minutes
Passing Score: 70%
Language: English
PEGACPDC24V1 Exam Topics Covered
The PEGACPDC24V1 exam is structured around several core topics, each contributing a percentage to the overall exam. Understanding each area and preparing accordingly will give you the best chance of success.
1. Next-Best-Action Concepts (10%)
This section covers the fundamental concepts of Next-Best-Action (NBA) strategies. You'll need to understand:
- One-to-one customer engagement: How to personalize interactions with customers.
- Optimize customer value in the contact center: Strategies to maximize the impact of customer interactions.
- Essentials of always-on outbound: How to maintain constant outbound engagement with customers.
- Defining the starting population: Determining the set of customers who will receive the next best action.
- Optimizing the next-best-action strategy: Developing strategies to deliver the best customer outcomes at each touchpoint.
2. Actions and Treatments (12%)
This section focuses on how to define and manage customer actions and treatments, key components in personalized decisioning. Areas to cover include:
- Managing customer actions: How to define and manage the actions that are presented to customers.
- Presenting offers on the web: Implementing digital solutions to deliver personalized offers.
- Defining actions for outbound: Understanding how to design and implement outbound actions.
3. Engagement Policies (12%)
You'll need to understand how to design policies that drive customer engagement. Key areas include:
- Customer engagement policies: Developing policies that govern how customers are engaged across different touchpoints.
- Creating engagement strategies: Design strategies that align with customer needs and business objectives.
- Managing customer journeys: Mapping out customer journeys to create a seamless experience across touchpoints.
4. Contact Policy and Volume Constraints (13%)
Managing the volume and frequency of actions is crucial for maintaining effective customer engagement. Topics to review include:
- Avoiding overexposure of actions: How to ensure that customers are not overwhelmed by too many actions.
- Managing outbound action volume: Understanding how to limit the volume of outbound actions to avoid customer fatigue.
5. AI and Arbitration (8%)
Artificial intelligence (AI) plays a significant role in prioritizing actions and decisions. Areas to focus on:
- Action arbitration: How actions are prioritized based on business rules.
- Prioritizing actions with AI: Leveraging AI to make smarter decisions and prioritize actions.
- Business levers for prioritization: Understanding how business priorities impact decision-making.
6. Channels (10%)
This section covers the use of real-time containers and channels for engagement. Key areas include:
- Creating real-time containers: Understanding how to set up and use real-time containers for delivering offers.
- Sending offer emails: How to design and send personalized offer emails.
- Sharing action details with third-party distributors: Ensuring smooth integration of action details with external partners.
7. Decision Strategies (25%)
Decision strategies are at the heart of Pega Decisioning. This section tests your ability to:
- Create decision strategies: How to develop decision strategies that drive customer engagement.
- Understand decision strategies using customer data: Design strategies based on data like customer credit score.
8. Business Agility in 1:1 Customer Engagement (10%)
This section covers the ability to quickly adapt to changes in business operations. Key topics include:
- Agility in customer engagement projects: How to adapt strategies and processes to meet evolving business needs.
- Change management processes: Managing changes in the engagement strategies.
- Revision Manager: Using Revision Manager to implement business changes effectively.
Study Resources and Tips for Success
Pega Academy: The best resource for studying for the PEGACPDC24V1 exam. Pega offers online courses that cover all the topics in the certification exam. Consider enrolling in these courses to deepen your knowledge.
Pega Documentation: Familiarize yourself with the official Pega documentation, particularly sections related to Next-Best-Action, decision strategies, and AI.
Exam Study Groups: Join Pega-related forums or study groups where you can discuss key topics and share insights with other candidates.
PEGACPDC24V1 Real Exam Questions: Take as many PEGACPDC24V1 real exam questions as you can. This will help you become familiar with the format of the exam and identify any areas where you need additional study.
Share some PEGACPDC24V1 real exam questions below.
1. The arbitration factor that allows you to assign financial values to actions is called: _________________________.
A. business levers
B. propensity
C. action value
D. context weighting
Answer: C
2. Which two of these statements is true about creating segments? (Choose Two)
A. The list of customers in a segment can be viewed from within the segment
B. A segment run can be triggered by the Next-Best-Action outbound schedule
C. In a segment you can reference customer properties OR another segment, but not both.
D. When building the segment, if you want to know the count resulting from the criteria defined so far, the only way to do this is by running the segment.
E. The result of a criteria group can be combined with the result above it using AND and OR operators.
Answer: A,B
3. U+ Bank has decided to present the Platinum Plus credit card, a lower ranked card, to customers who visit their home page. Which arbitration factor do you configure to implement this requirement?
A. Business levers
B. Context weighting
C. Propensity
D. Action value
Answer: A
4. A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1.
On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails.
If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?
A. Create three segments to identify the target audience for each of the three offer emails- day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments.
B. Configure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails
C. Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies.
D. Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes.
Answer: C
5. A bank has several credit card offers defined under the sales issue/credit card group. The card_type action property for some of the cards is set to VISA and for others to Mastercard. The bank wants to limit the total number of VISA cards sent via email in an outbound run. How do you implement this requirement?
A. Define a property constraint based on the value of the card_type action property.
B. Define a group-level constraint to limit all credit cards.
C. Move the VISA and Mastercard actions to separate groups, then define two separate volume constraints
D. Define an action-level constraint for each of the actions separately.
Answer: A
The PEGACPDC24V1 Certified Pega Decisioning Consultant certification is a challenging but achievable goal for those involved in customer engagement, decisioning, and AI-driven strategies. By focusing on the core topics of the exam, using Pega's official resources, and consistently practicing, you can enhance your chances of passing the PEGACPDC24V1 exam and earning your certification.
