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The following MB-260 questions are part of our Microsoft MB-260 real exam questions full version. There are 123 in our MB-260 full version. All of our MB-260 real exam questions can guarantee you success in the first attempt. If you fail MB-260 exam with our Microsoft MB-260 real exam questions, you will get full payment fee refund. Want to practice and study full verion of MB-260 real exam questions? Go now!

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Microsoft MB-260 Exam Actual Questions

The questions for MB-260 were last updated on Feb 21,2025 .

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Question#1

You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization’s compliance boundary.
Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?
NOTE: Each correct selection is worth one point.

A. You must have administrator role in audience insights.
B. The key vault must have Key Vault firewall enabled.
C. The key vault is in the same Azure location as the audience insights environment.
D. Audience insights can write secrets or overwrite secrets into the key vault.

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use-azure-key-vault

Question#2

You are a Customer Data Platform Specialist. You created several customer segments.
You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. The higher the difference score, the more the attributes differ between the two segments.
B. You can compare a segment with the rest of your unified profiles or with another segment.
C. You can only compare one segment with another segment.
D. The lower the difference score, the more the attributes differ between the two segments.

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights

Question#3

You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?

A. Relationships created via the unification process can be edited by those with contributor-level access.
B. You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.
C. You cannot edit any of the three relationships, as they are non-editable system relationships.
D. Relationships created via the unification process can only be edited by those with administrator-level access.

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships

Question#4

You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

A. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
B. Enable the Customer Card Add-in. and add the timeline control to the contact form.
C. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.
D. Enable the Customer Card Add-in. and add the enrichment control to the contact form.

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import

Question#5

You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. Choose the attribute representing the Transaction value from the Unified Customer entity.
B. Choose the attribute representing the Transaction value from the Unified Activity entity.
C. Choose an activity type and select the entity with transactional data.
D. Choose either the Account or Contact entity to get the related transactional data.

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c

Exam Code: MB-260Q & A: 123 Q&AsUpdated:  Feb 21,2025

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