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The following CIMAPRA19-E03-1-ENG questions are part of our CIMA CIMAPRA19-E03-1-ENG real exam questions full version. There are 181 in our CIMAPRA19-E03-1-ENG full version. All of our CIMAPRA19-E03-1-ENG real exam questions can guarantee you success in the first attempt. If you fail CIMAPRA19-E03-1-ENG exam with our CIMA CIMAPRA19-E03-1-ENG real exam questions, you will get full payment fee refund. Want to practice and study full verion of CIMAPRA19-E03-1-ENG real exam questions? Go now!

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CIMA CIMAPRA19-E03-1-ENG Exam Actual Questions

The questions for CIMAPRA19-E03-1-ENG were last updated on Feb 21,2025 .

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Question#1

JJJ is a private company belonging to a famous former athlete. It operates gyms and fitness clubs across its home country. Each gym or fitness club is treated as a profit centre and the manager of each centre is paid bonuses based on its financial performance.
Three years ago it introduced multidimensional performance measures into its management control systems. These measure capacity utilisation, financial performance, competitiveness, innovation, and the flexibility of its centres to cope with changing demands.
The managers of its centres have been leaving at a very high rate over the last two years. They have claimed that the measures are too open to interpretation and when they think they are improving the centre's performance they are told they are doing the wrong thing. They also complain that the managers in the centres near big cities find it much easier to reach their targets than the managers of other centres.
Using Fitzgerald and Moon's Building Block model, where does the problem lie?

A. Standards and Rewards
B. Dimensions and Rewards
C. Dimensions and Standards
D. Standards, Dimensions and Rewards

Question#2

TTT is a partnership that designs a specialist type of construction project for clients. It does not build the construction projects itself. TTT has eight partners who are skilled architects. Each partner works independently on their own projects. The partners rarely meet except to agree how to share out TTT's very significant profits.
The partners are disappointed that TTT is not growing as fast as it has in the past. Each partner is fully employed on their own projects and none has the time to recruit new architects to TTT. They are frustrated at the lack of leadership in TTT, although none of the partners are willing to take on a more senior role.
Which THREE of the following does TTT need to address?

A. Manpower
B. Management
C. Make-up
D. Money
E. Materials

Question#3

AAA manufactures and sells a range of travel suitcases. One model, the 'Executive' has seen sales growth of around 3% for the last two years, following strong growth since its introduction eight years ago. This slow down in the 'Executive' sales growth is largely due to AAA's competitors offering products in direct competition with the 'Executive'. AAA has therefore had to reduce its price to match those of its major competitors. AAA has also recently upgraded the features of the 'Executive' model to include a variety of different colours and materials. It has also launched a marketing campaign to promote the benefits of the 'Executive' model against its competitors products.
Which stage of the product life cycle has the 'Executive' model of suitcases reached?

A. Introduction
B. Growth
C. Maturity
D. Decline

Question#4

HHH is about to undergo a period of significant change. HHH intends to draw upon the model suggested by Beer and Nohria, concerning 'Theory E' and 'Theory O'. In which circumstances should HHH use 'Theory O' strategies? Select ALL that apply.

A. Change which will involve cultural adjustments.
B. Change where there is a desire to involve employees in the process.
C. Change which involves feedback and reflection.
D. Change where shareholder value is the main consideration.
E. Change which will involve downsizing and restructuring.
F. Change which will involve key stakeholders.

Question#5

A leading supermarket chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board is concerned that when the next Annual General Meeting is held, it will need to have a viable strategy to present to its shareholders, in order to prevent shareholders' protests.
In the past the company has been reluctant to offer an Internet shopping
service. However, it now believes that by offering this service and also introducing customer relationship marketing (CRM) this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? Select ALL that apply.

A. CRM utilises marketing resources to retain, rather than simply attract new customers.
B. The company must be prepared to take customers' needs into account and be able to meet these needs.
C. In mature markets, existing customers provide the most likely source of future earnings.
D. CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
E. The CRM process needs to include increasing the range of products that will be offered to customers.

Exam Code: CIMAPRA19-E03-1-ENGQ & A: 181 Q&AsUpdated:  Feb 21,2025

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